If You Can’t Make Drive-Thru SOS a Priority, Then Get Out of the QSR Industry
Speed of service (SOS) in the drive-thru isn’t just a nice-to-have —it’s the foundation of success in the quick-service restaurant (QSR) industry. If your drive-thru times are slow, you’re losing revenue, frustrating customers, and falling behind the competition . In today’s fast-paced world, customers expect fast, accurate, and efficient service . Drive-thru performance is one of the most critical metrics for QSR success. If your team isn’t prioritizing it, it might be time to rethink your place in the industry. Why Drive-Thru Speed of Service Matters Revenue Growth Faster service means more cars through the line per hour. More cars = more sales = higher profits. Customer Satisfaction & Loyalty Slow service leads to customer frustration and negative reviews. A quick, smooth experience encourages repeat business. Competitive Advantage Brands like Chick-fil-A and McDonald's dominate because of their drive-thru efficiency . If your competitors are faster, customers will go the...